​​As part of the Smart Shree Project, the centre would like to engage with potential companies that can advise and establish a sales distribution network to support the Kudumbashree units in distributing their products to retail stores in Kerala. Currently these units are not selling their products to the retail market, as there is no established distribution network/channel to sell these products in the retail and supermarket chains in Kerala. Considering the operational nature of these units, a unique distribution model has to be developed connecting Kudumbashree Mission, IIMK LIVE, and the units for establishing a strong distribution network for supporting the retail sales and the scale-up of these units.

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Given these reasons, the centre is planning to invite proposals from potential companies who can study the operations of these units and develop and implement an appropriate distribution model that would help in the scale-up of Kudumbashree units under the Smart Shree programs and also adopt these models across other units in Kerala.

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Key deliverables expected from the applicants
 

1. Carry out SWOT analysis and market work to understand the potential distribution channels.

2. & appropriate models for the Kudumbashree Units.

3. Identification of distribution channel/channels appropriate for the Kudumbashree units

4. Identification of two test markets in Kerala to implement the identified distribution model  

5. Selection and appointment of distribution/channels in these two test markets

6. Launch and on-boarding of channel partners/distributors

7. Setting the Route maps and execution of the distribution plan including the pricing and

8. margins for the products sold via retail channel.

9. Developing and implementing retail communication strategies, schemes and product display at outlets

10. Close engagement with the distribution partners, setting the distribution KPI’s and   monitoring their performances

11. Distribution Operations planning, preparing the beat plan, activity calendar and formats

12. Channel servicing, stock maintaining policies and policies related to return of unsold/ damaged goods

13. Suggesting distribution controls, analytics, reports digital tools for inventory, order tracking and payment collection

14. Further launch in other markets and progression of templates developed

15. Preparing and submitting a detailed report on the appropriate channels, market overview, pricing, store display, distributor selection & monitoring, key learnings along with templates and formats to implement in other geographies.

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Duration of Engagement: 8 Months

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Geography: Kerala Region

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Other Teams and conditions
 

• Rate should be quoted per month basis

• Expected duration of engagement is 8 Months

• Any expense related to travel and accommodation shall be paid at actuals by IIMK LIVE

• Amount quoted shall be inclusive of taxes