Entrepreneurship is playing a vital role in global economies. Leaders cannot predict the future in this increasingly uncertain world. The future will be defined by entrepreneurs who create new opportunities through Entrepreneurial Thought and Action, a powerful and practical approach to uncertainty that emphasizes experimentation and reflection. Entrepreneurial education is an important part of startup ecosystem as it can provide the necessary skills & learning’s to succeed in an increasingly diverse and complex management environment. It plays an important role in an uncertain environment because it can develop the insights needed to discover and create opportunities for entrepreneurs and gain the ability to successfully start and manage their own businesses. Studies by researchers have found that people who have received entrepreneurship education perform better at running their own businesses.

Entrepreneurship development program by IIMK LIVE can provide systematic and professional education to nurture startup enthusiasts and to help entrepreneurs to strategize and plan their entrepreneurial activity to success.

Business Venture Management

100% LIVE AND 2 WAY INTERACTIVE WITH STREAMING AV ANYWHERE ON REALTIME BASIS

Program Objectives/ Learning Goals:

• To have a deep understanding of business environment and to have right strategies to become a successful entrepreneurs.

• To given an exposure to budding entrepreneurs on sales, marketing & financial aspects of a startup.

• To enhance managerial capacities of the startup entrepreneurs.

• To develop and strengthen entrepreneurial quality, motivation, leadership and team management skills.

• To provide networking opportunity

Duration & Schedule:

It will be a 3 months program with 50 Hrs of teaching  of which 32 hrs of teaching will be on online platform and the remaining 18 Hrs will be an  In- Campus module. In campus module will be for 3 days.  Each online session duration will be of 2 hrs duration on Wednesday and Saturday between 7pm and 9pm

Pedagogy:

Faculty Presentation and Case discussions would be supported by real life case presentations from various categories to demonstrate the application of the concepts and tools.

Technology Platform:

The Strategy Academy’s technology platform Smart Learning & Transformation Solution (SLTS) will be used to deliver 32Hr of online sessions.  All faculty conducted sessions are 100% live and 2 way interactive with streaming audio and video feeds which can be attended from anywhere in India and the world on real time and Direct2Participant basis. The Strategy Academy, as a part of its delivery responsibility, includes organizing faculty conducted sessions, conduct examinations, evaluate answer papers and declare grades one the program is launched

The schedule, which is an important part of Smart Learning & Transformation Solution [SLTS] to be deployed by the Strategy Academy and will comprise date wise session details plus details of  various other activities to be completed by participants such as: [a] the activities to be completed as a part of self-learning component which will take place outside formal faculty conducted sessions, [b] group discussions on the Academy’s virtual LIVE platform and submission of assignments, [c] individual assignment submission on the Academy’s LMS, [d] individual presentation over the Academy’s virtual LIVE  platform etc.

Program Contents:

The program is designed to given an exposure to core business areas which are critical for an entrepreneur to learn for running a successful startup. This program covers topics like Introduction to entrepreneurship, Marketing, Sales, Finance and Startup Strategy. We have given below the modules and the topics which are broadly covered. Each session will be of 2 Hr durations and module wise session details are shared below. Depending on the participating groups’ interest and response, the contents and coverage may be changed 

​

Introduction to New Venture Management (8 hours)

Entreprenuership Mindset & Orientation

Business Model Canvas

​

Marketing & Sales (8 hours)

Market Size Estimation, TAM/SAM/SOM, Value Proposition

Marketing Communicaitons & Selling

Finance & Funding (12 hours)

Venture Finance - Cashflows, P&L, Costs, Valuation

Fund Raising - Sources of funds, Pitch deck, term-sheet negotiations

Venture Creation (4 hours)

Entrepreneurship Ecosystem, Registration & Compliances

Legal & IP Issues

In-campus (18 hours)

Successful entrepreneurs - How I did it.

BPP Presentations - Parallel Presentations

​

​